Our dental clinic opened in Romford, Essex, in 1992, and we have been serving our local set of patients since then. We are easy to get to and easygoing; we enjoy helping people smile more every day.

You’ll find a complete range of dental services. As our number of patients and team members has grown, we think our reputation for quality has grown too. Our practice of gentle and precise dentistry has led to many heartfelt dental reviews that can be found here, for which we are very grateful.

We work hard to be approachable and flexible to patient needs; caring about how people feel about their smiles is central to everything we do.

All Types of Dentistry

We offer care and advice on all forms of traditional and advanced dentistry; we hope you’ll never need to go anywhere else. We look after all family and cosmetic dentistry, from prevention to million-dollar smiles, from a cracked tooth to full mouth restoration.

Where to start?


Cosmetic Dentists >

It’s a real privilege to help local people feel great about their smiles, changing lives.


Orthodontists >

With a full range of teeth straightening services, choose the right method for you


Dental Implant Dentists >

Brilliant method of replacing missing teeth and supporting dentures

Our location in Romford, and near Brentwood Essex.

1 The Parade, Colchester Rd, Romford. RM3 0AQ

As you can see, we’re based two minutes from Junction 28 of the M25, off the A12. Really easy to get to, and with car parking of course, like any good cosmetic dental practice should do!

Take the second left turning after you leave the M25 roundabout headed into London on the A12. Then continue parallel to the A12 in the same direction – we’re the last building on the left.

Although we serve a large client base locally in Romford and Brentwood, clients drive to us from wilder parts of Essex, Herts, North London and Kent. Someone flew back to see us from Jersey once, and we regularly have visitors for extensive treatment from the midlands and southwest.

We’re half an hour by train from London Liverpool Street to the local station of Harold Wood.

Why not come and see us? Use the simple form on our contact page or call us for FREE on 01708 371223.

We are proud of our reviews

Many people are naturally nervous, and you’ll find we are very experienced at putting people at ease because we take the time to explain absolutely everything. You are always in control, with a very caring team that delivers a pain management experience as standard. We are proud of our many positive reviews.

External review provider counts of our reviews, are independently verified, but we also have an internal review system so we can share them through the site. Our Dental Implant reviews are here

4.8 average

19 Reviews

4.7 average

113 Reviews

4.9 average

63 Reviews

Our Clinicians

Winning Smiles has been providing high-quality cosmetic and implant dentistry for two decades.

We believe in retaining the natural function and beauty of the teeth for as long as possible. Our original and lasting love of orthodontic teeth straightening is based on the idea that extracting teeth is the last resort. The foundation of understanding the bite and how to transform the smile led to the introduction of cosmetic and dental implant services.

Introducing Dental Implants was seen as a way of transforming our patients’ lives, and so it has proved. This technology is miraculous compared to the old ways of replacing teeth, and it continues to get better.

For all our types of dental treatment, we have a dedicated clinical team continuously pushing the patient experience to be as good as it can be. It is our people who make this clinic the kind and caring place our patients and their families deserve.

Dr Andrew Fennell >

Implant Dentist | GDC 78419


He leads the Winning Smiles team while devoting his clinical time to cases involving dental implants, crowns and others to restore beauty and function to patients

Dr Jonathon Woods >

Implant Dentist | GDC 244801


With many areas of interest in dentistry including dental implants and restorative dentistry, focusing on enhancing the appearance of natural teeth

Dr Luke Ranson >

Dentist | GDC 228571


Luke excels at combining the speed and precision of digital dental technology with an excellent pair of hands and a compassionate manner.

Fatemeh Danaei >

Orthodontic Therapist | GDC 250788


Holly Owen >

Dental Hygienist | GDC 230385


Holly has worked in a variety of settings from community dental to specialist referral. She particularly enjoys treating nervous patients and building their confidence.

Lauren Reed >

Dental Hygienist | GDC 195828


As a hygienist Lauren is focused on the prevention of oral disease. She provides tailored oral hygiene advice to ensure her patients are supported and motivated.

Rose O’Keefe >

Dental Hygienist | GDC 219834


Rose to practices as a dental therapist and carry out additional duties. This includes fillings and dental treatment on children, which she finds rewarding.

FREE Dental Consultation

Without seeing things for ourselves, we can’t tell people what their options are.

And so, with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices and there is never any pressure to proceed, and certainly not on the day.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

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Why Choose Us?

Advanced Dentistry

We strive to keep up to date with all modern digital dentistry techniques and equipment. Our surgeries are unrecognisable from a few years ago. The precision we can achieve means longer-lasting treatments.

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Dental Implants

The art and science of Dental Implants is one of our special interest subjects. We do what we can to extend the life of natural teeth and give new life to smiles with dental implants when needed.

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Innovative Dentistry

Innovative dentistry is one thing we love. The industry is still developing new techniques, procedures and materials. When backed by studies, we are keen to adopt anything that improves our dentistry for patients.

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The Beauty of Natural Teeth

Preserving the teeth is our foremost concern; they really can last a lifetime with a mixture of luck, planning and careful treatment. We would rather preserve a tooth by all means necessary than remove them to make our work easier.

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Gentle Dentistry

Taking the time you need is the best way to manage pain. We never rush. We are friendly and conversational, watching for your feedback and checking with you at every step. Nervous patients can feel at home here.

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Confidence and Joy

We notice how the treatment of the teeth makes people feel; confidence is the most noticeable aspect of a great smile. We think the ability to smile more is underestimated – it makes us all nicer to be around.

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