We are a practice of cosmetic dentists in Romford and Brentwood Essex. With a full range of treatments to enhance the smile, Winning Smiles were one of the first truly cosmetic dental clinics in the area.

Boutique Whitening Romford >

You are one step closer to the most effective and comfortable, professional teeth whitening experience available. Today, the globally famous Boutique Whitening solutions are available for anybody in the local Romford area from Winning Smiles.

Immediate Veneers >

Our recent innovative treatments, such as full sets of Veneers, combine the latest composite materials with the best techniques studied from the best, all over the world.

Teeth Straightening >

There are many ways to straighten the teeth, from simple front teeth custom veneers to white or traditional coloured braces or completely invisible aligners.

Porcelain Crowns >

Porcelain is the closest material to the natural tooth. It has that wonderful ability to allow light to shine through, for the very best in appearance and longevity.

Smile Design >

Smile design is a cosmetic philosophy encompassing a ‘Whole Smile’ approach to improving your appearance. Originally developed in the States, the Cosmetic Dentist works in partnership with the Patient and the Master-Ceramist.

Invisalign >

The invisible aligner system is clearly a winning combination of effective teeth straightening with discretion and comfort, the ability to remove them when needed.

Cosmetic Refresh

Redesigning the smile can go as quickly or slowly as you want to go. Not everything has to be done at once, a great start is to refresh the smiles as it is, and go from there. A journey begins with a single step

Teeth Whitening >

Teeth whitening (aka teeth bleaching) is something that you might expect from one of the more established cosmetic dental clinics in Romford.

Stain Removal >

Our Cosmetic Dentists have seen over the years is that dental bleaching/whitening does not work on teeth that have very heavy stains covering the enamel surface pores.

Invisible Fillings >

This chap said he had been hiding his smile for years. His main issue was the general yellowness of his teeth and an old filling in the upper central incisor.

Feel free to browse a gallery selection of our before and after
Cosmetic Dentistry case studies

Cosmetic Dentistry Short Price List

Dental Plan£23.35/month
VeneersMember Pricing From
Immediate Veneers£499
Composite Veneers£499
Ceramic Veneers£890
Treatment TypeMember Pricing From
Routine Examination£80
Small x-rays£25
Airflow Stain Removal - All Teeth£40
OPG (Large Panoramic X-ray)£109
New Patient Examination + two x-rays£140
Full Case Assessment - Implants£185
CT Scan£190
Boutique Whitening£363
Crowns & BridgesMember Pricing From
Core Prior to Crown£105
Post Prior to Crown£195
Instant Crown£349
Temporary Bridge, per tooth£396
Cosmetic Crown£890
Inlay prep and impressions £930
All Ceramic Crown£990
3 unit bridge Impressions £2,750
Implant Bridge 3 teeth£3,400
Invisalign BracesMember Pricing From
Full Case Assessment£230
< 30 aligners£3,650
> 30 aligners£4,200
Children's TreatmentMember Pricing From
Children (5-16)£45
Examination (under 5 years old)FREE
Fissure Sealant£42
Examination (6-16 years old)£45
Routine Hygiene if parent's on plan£45
Deciduous Filling£42
Extraction of Deciduous Tooth£45
Permanent Filling as per adult fees

Free Consultation Request

Without seeing things for ourselves, we can’t tell people what their options are.

And so with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices and there is never any pressure to proceed, and certainly not on the day.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

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Location and Directions

Our location, in Romford, and near Brentwood Essex. 1 The Parade, Colchester Rd, Romford. RM3 0AQ

What they say about us

To cap it off

I now love dentists!

One of my friends who used to be a dentist was honest enough to tell me how awful the old cap on my front tooth looked so I went to see the Winning Smiles team and came out with a brand new smile.

I am so pleased. What took me so long.

Keely – Smile Confidence

I came across your website today and thought I must leave you a review. Better late than never, as my cosmetic treatment with Andrew and his team, came to an end back in February 2005. Not only did I pose a challenge cosmetically, but I had a fear of dentists from my schooldays… (we wont go there!) I am very happy with the result….I now smile with confidence for the first time in 30 years, plus I am also over my dentist phobia! If I hadn’t moved over 300 miles to Cornwall you’d have still had to put up with me now! Keep up the good work…..