Cosmetic Dentists Romford Essex
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Cosmetic Dentists Essex

We are a practice of cosmetic dentists in Romford and Brentwood Essex. With a full range of treatments to enhance the smile, Winning Smiles were one of the first truly cosmetic dental clinics in the area.

Smile Design

Smile design is a cosmetic philosophy encompassing a ‘Whole Smile’ approach to improving your appearance. Originally developed in the States, the Cosmetic Dentist works in partnership with the Patient and the Master-Ceramist.

Our recent innovative treatments, such as Immediate Veneers, combine the latest materials with the best techniques studied from the best, all over the world.

There are many ways to straighten the teeth, from simple front teeth custom veneers to white or traditional coloured braces or completely invisible aligners.

Porcelain is the closest material to the natural tooth. It has that wonderful ability to allow light to shine through, for the very best in appearance and longevity. 

Invisalign >

The invisible aligner system is clearly a winning combination of effective teeth straightening with discretion and comfort, the ability to remove them when needed.

Cosmetic Refresh

Redesigning the smile can go as quickly or slowly as you want to go. Not everything has to be done at once, a great start is to refresh the smiles as it is, and go from there. A journey begins with a single step

Teeth whitening (aka teeth bleaching) is something that you might expect from one of the more established cosmetic dental clinics in Romford.

Our Cosmetic Dentists have seen over the years is that dental bleaching/whitening does not work on teeth that have very heavy stains covering the enamel surface pores.

This chap said he had been hiding his smile for years. His main issue was the general yellowness of his teeth and an old filling in the upper central incisor..

Why Come and See Us

Without seeing things for ourselves, we can’t tell people what their options are.

And so with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

There is never any pressure to proceed, and certainly not on the day.

We feel lucky to help people smile without thinking, hope to see you soon.

Free Consultation Request

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Cosmetic Dentistry Short Price List

Dental Plan£18.90/month

Treatment TypePrice
Teeth Whitening£299
Airflow Stain Removal - Front£50
Airflow Stain Removal - Full Mouth£105
New Patient Examination£80

VeneersMember Pricing From:
Immediate Veneers£395
Ceramic Veneers£738

What They Say About Us

Fantastic Job

By Andrew | August 6, 2019

Second Implant Fitted

By Andrew | August 6, 2019

One Hundred Percent Recommended

By Andrew | April 23, 2019

Highly Recommend This Clinic

By Andrew | February 22, 2019

This Has Changed My Life

By Andrew | February 1, 2019

Upper Jaw Implants – Painless!

By Andrew | November 5, 2018

Highly Recommended Team

By Andrew | November 5, 2018

Great Service, Friendly Team

By Andrew | November 5, 2018

Wow, Full Set of Implants

By Andrew | September 3, 2018

Painless and Considerate Dentistry

By Andrew | September 3, 2018

Some of Our Cases

Click through for the beautiful before and after images..

Open bite, protruding upper teeth

By Conversationware | May 5, 2020 | 0 Comments

How a big open bite can be closed down while at the same time straightening all the teeth and closing gaps! Using clear fixed braces over around 18 months. Please note that the swollen gums in the after photos are what happens if a patient is not cleaning carefully enough or seeing the hygienist during […]

Widening the smile and fixing a crossbite

By Conversationware | May 5, 2020 | 0 Comments

This patient was unhappy that his upper jaw was too small and did not fit with his lower jaw. the bite was all wrong and the front teet stuck out too much. We widened the upper jaw using a wire on the inside at the same time as using clear bracket brace wires on the […]


By Conversationware | May 5, 2020 | 0 Comments

Ovely little case around 9 months to close a gappy smile and pull protruding ‘buck’ teeth back in to the correct position. Before:                                                                  […]

Invisalign case with cosmetic composite bonding and professional teeth whitening

By Conversationware | May 5, 2020 | 0 Comments

This patient did not like the edge to edge position of the front teeth, the crookedness and crowding, and the yellow colour. We completed invisalign clear aligner treatment in under 12 months, whitened the teeth and changed the shapes using cosmetic bonding treatment (cosmetic filling material bonded to reshape the teeth). Lovely result. Before:    […]

Combined dental implant and orthodontic treatment to align, close gaps and replace an old baby tooth where the adult tooth was congenitally missing.

By Conversationware | May 5, 2020 | 0 Comments

Young man was in his early 30s and still had a baby tooth which was small, damaged and loose on the upper left. He was unhappy with his lopsided smile and tried not to smile too broadly as the old baby tooth really showed. We treated this case in just over 12 months using clear […]

Big gaps and missing back teeth

By Conversationware | May 5, 2020 | 0 Comments

This is a case where orthodontics and dental implants were used. First we closed the big gaps at the front using a fixed clear brace (this took under 12 months. Then we added 2 new teeth on the lower right where the premolar and molar were decayed right through using dental implants. Here the after […]

Closing gaps left by extracted teeth, correcting the position of a front incisor tooth trapped behind the bite

By Conversationware | May 5, 2020 | 0 Comments

In this case the whole smile was affected by a tooth that was missing (a visible gap or hole at the side when smiling) and a tooth at the front that had grown the wrong side of the bite. We were able to correct the gap at the back by pulling the tooth behind forwards […]

Fixing protruding teeth upper and lower and crowding – no extractions

By Conversationware | May 5, 2020 | 0 Comments

this patient didn’t like the teeth because they pushed forwards and were sticking out and pushing out her lips. She thought that she looked like she had too many teeth and not enough space. In 12 months we pulled all the teeth back, pulled them together and lined them all up. No teeth were extracted […]

Front teeth too big, crowding and a deep overbite

By Conversationware | May 5, 2020 | 0 Comments

In this case we needed to reduce the size of the central incisors as they were just too big. This combined with the crowding at the front had caused the lateral incisors to become trapped insider, pushing the big central incisor teeth forwards even more. After reducing the big teeth to a normal size we […]

Spaces, big gaps between teeth

By Conversationware | May 5, 2020 | 0 Comments

This patient was unhappy with the appearance of gaps between all his teeth when he smiled. We were able to close those gaps up within about 12 months using clear brackets.   Before                                             […]