General Dentistry

Our dental clinic is between Romford and Brentwood in Essex. We provide a wide range of dental services for patients and families who find us friendly, caring and knowledgeable about all areas of modern dentistry.

Everything we do is underpinned by a healthy mouth regime led by our skilled hygienists. They provide the protection and the basis for our advanced treatments to restore and improve people’s smiles.

How do you feel about coming to the dentist? It’s not always easy for everyone.

Winning Smiles General Dentistry.

Many people that we see for the first time;

  • Haven’t been for a check-up for a while
  • Niggling problems that they have had, on and off
  • In pain but can’t don’t have easy access to a dentist to sort it out

It’s clear a lot of people are putting things off. And we have tried very hard to address people’s concerns about ‘going to the dentist’!

See below for how we help make it easier

In addition, we recently created our dental care plan to make it easier for people to keep from spending money on repair.

Fear of Pain

Usually, the biggest elephant in the room is fear of pain. There, we’ve said it.

It still amazes us how many patients have had bad dental experiences in the past and have as a result, avoided visiting the dentist for years (and years and years).

So our first promise to you is that we will provide as ‘pain less’ an experience as we can, using the dental wand. You are always in control, and we take our time. We will only begin your treatment when you are fully comfortable.

If you just can’t believe it, perhaps take a minute to read some of our dental reviews – 100% unedited, written by our patients.

Still not convinced?

We use The Dental Wand, computer computer-controlled anaesthetic delivery system from the US. It’s not new, we’ve been using it for 10 years!

Winning Smiles exists to turn frightened patients into confident ones who don’t need to stay up all night before they visit us

Don’t be Embarrassed

People are often put off by embarrassment, and we know that some our new patients are thinking:

  • ‘He’s going to look in my mouth and be dismayed by how much I have neglected it’
  • ‘He’s going to find out that I haven’t been to a dentist for X years and he won’t be impressed’
  • ‘My mouth is horrible, I hate it, but I wouldn’t show it to my partner let alone a complete stranger who probably has the cleanest mouth on the planet!’

So. Just for the record, Winning Smiles exists to sort out YOUR dental problems. When we see a mouth with decay or gum disease, or worn teeth, or plaque and stains, or missing a number of teeth, we simply want to sort those problems out for you, it is our unique and privileged place to be in a position to bring about transformation in your mouth.

(And we happen to know that sometimes that transformation goes beyond the mouth).

We don’t see neglect, we see work to be done and we’re keen to get on with it. And just because Teeth are our priority, we don’t expect them to be everyone else’s, lots of other things come first (birth, death, marriage, tax etc).

But when you’re ready to get your mouth sorted, please come and see us, we’ll welcome you as one of our own.

Lack of Time?

To put it bluntly, many people don’t have the luxury of time off during normal working hours because, well, they’re too busy working – especially if that time off involves spending money!

That’s why at Winning Smiles we have days where work from 8am until 7pm. And Saturdays!

Just bear in mind that our most popular times are our late evenings and weekends, so book ahead to avoid disappointment.


Dentistry can be expensive, and Private dentistry could be very expensive.

Which is why at Winning Smiles we have ways to help you.

  1. We offer payment plans for Orthodontics
  2. We have worked out a Dental Care Plan which allows you to spread the cost of your routine dentistry using montly payments while at the same time offering significant discounts off all our routine and cosmetic dentistry (and yes, even implants).

Our Dental Care Plan

We think this is a unique offer. It is the only plan we know of that offers discounts off absolutely every treatment available – even cosmetic.

  • Your check ups and hygiene treatment for 12 months
  • Emergency cover at home and abroad
  • Access to special member’s prices
  • A 5 year guarantee on the majority of our dentistry
  • Peace of Mind.

We hope you’ll consider us for your dental treatments. Why not come along..

The Free Consultation

Without seeing things for ourselves, we can’t tell people what their options are.

And so with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices and there is never any pressure to proceed, and certainly not on the day.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

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General Dentists Price List

The following costs for General Dentists are correct when written, but they can change. We will provide written pricing for each ‘cosmetic treatment’ as part of our free consultation.You don’t have to be a member to have treatment at Winning Smiles.

Dental Plan£21.85/month
Treatment TypeMember Pricing From
Routine Examination£77
Small x-rays£25
Airflow Stain Removal - All Teeth£40
OPG (Large Panoramic X-ray)£109
New Patient Examination + two x-rays£140
Full Case Assessment - Implants£179
CT Scan£189
Children's TreatmentMember Pricing From
Children (5-16)£40
Examination (under 5 years old)FREE
Fissure Sealant£39
Examination (6-16 years old)£40
Routine Hygiene if parent's on plan£40
Deciduous Filling£39
Extraction of Deciduous Tooth£42
Permanent Filling as per adult fees
PeriodontalMember Pricing From
Laser Gum Surgery£595
FillingsMember Pricing From
Small Italian Filling£150
Medium Italian Filling£230
Large Italian Filling£275
Root CanalMember Pricing From
Root Filling, Single Root£729
Root Filling, Multiple Root£895
Oral & Maxillofacial SurgeryMember Pricing From
Complex Extraction£309
Crown Lengthening£314
Surgical Extraction£380
Laser gum surgery £595
DenturesMember Pricing From
Temporary Denture£439
Partial Acrylic Dentures£470 - £840
Chrome Denture£1,700
Full Dentures (per jaw)£1,729
Dental Implant TreatmentMember Pricing From
Implant ret denture reline£279
Implant removal£495
Implant bridge pontic£715
Minor Bone Graft£650
Cosmetic Dental Implant, Surgery and Crown£2,350
Implant bridge 5 teeth£4,900
Lower Removable Implant Denture on 2 Implants£5,859
Lower Removable Implant Denture on 4 implants£9415
Upper Removable Implant Denture on 4 Implants£9415
Implant Full Arch Acrylic Bridge / All on Four / Teeth in a Day£13,500
Implant denture bar£1,259
Implant Full Arch Ceramic Bridge£19,000

What they say about us

Super Friendly Winning Smiles

Could not be happier with Winning Smiles everyone is super friendly and very patient and understanding.

I won’t be going anywhere else from now on.

Rob – Rebuilding my Smile

After two weeks with my fab new smile, I feel inspired to share my experience.

From my first meeting and consultation with Andrew Fennell, I felt comfortrouble and at ease, a first for me I’m afraid, previous dentists must have studied at Dewhurst I think, nuff said.

I had a series of missing, loose and broken crowns, and my smile had disappeared and distorted over time. Andrew offered different options to rebuild the smile, we worked out the most cost effective way in my case would be a bridge, great, compared with dentures I was offered everywhere else this was fantastic and I was very happy to start treatment.

Winning Smiles attitude to pain management must be commended! That for me was a very big fear and what kept me away from a dentist for too long. The painless injection system used by Andrew was the most reassuring experience possible, from then on I was happy to go through hours of work and even have a laugh during treatment at times, amazing. Other patients reading this will know what I mean when I talk about the synergy between Andrew and his nurses during treatment, it’s almost like going to a gig with the level of intuition and communication on display, and has changed my mind about dentists forever (well some anyway).

So having also seen Andrew blow a mean blues harmonica, I can understand this better!

The skill and communication on display between Andrew, and the entire team are what makes Winning Smiles brilliant. The atmosphere, the statue, the smiles on the faces of other waiting clients, just make the whole experience really enjoyable.

My smile recommends Winning Smiles to everybody I meet. Thank you all and see you soon no doubt for hygienist and other delights. :)