General Dentistry

Our dental clinic is between Romford and Brentwood in Essex. We provide a wide range of dental services for patients and families who find us friendly, caring and knowledgeable about all areas of modern dentistry.

Everything we do is underpinned by a healthy mouth regime led by our skilled hygienists. They provide the protection and the basis for our advanced treatments to restore and improve people’s smiles.

How do you feel about coming to the dentist? It’s not always easy for everyone.

Winning Smiles General Dentistry.

Many people that we see for the first time;

  • Haven’t been for a check-up for a while
  • Niggling problems that they have had, on and off
  • In pain but can’t don’t have easy access to a dentist to sort it out

It’s clear a lot of people are putting things off. And we have tried very hard to address people’s concerns about ‘going to the dentist’!

See below for how we help make it easier

In addition, we recently created our dental care plan to make it easier for people to keep from spending money on repair.

Fear of Pain

Usually, the biggest elephant in the room is fear of pain. There, we’ve said it.

It still amazes us how many patients have had bad dental experiences in the past and have as a result, avoided visiting the dentist for years (and years and years).

So our first promise to you is that we will provide as ‘pain less’ an experience as we can, using the dental wand. You are always in control, and we take our time. We will only begin your treatment when you are fully comfortable.

If you just can’t believe it, perhaps take a minute to read some of our dental reviews – 100% unedited, written by our patients.

Still not convinced?

We use The Dental Wand, computer computer-controlled anaesthetic delivery system from the US. It’s not new, we’ve been using it for 10 years!

Winning Smiles exists to turn frightened patients into confident ones who don’t need to stay up all night before they visit us

Don’t be Embarrassed

People are often put off by embarrassment, and we know that some our new patients are thinking:

  • ‘He’s going to look in my mouth and be dismayed by how much I have neglected it’
  • ‘He’s going to find out that I haven’t been to a dentist for X years and he won’t be impressed’
  • ‘My mouth is horrible, I hate it, but I wouldn’t show it to my partner let alone a complete stranger who probably has the cleanest mouth on the planet!’

So. Just for the record, Winning Smiles exists to sort out YOUR dental problems. When we see a mouth with decay or gum disease, or worn teeth, or plaque and stains, or missing a number of teeth, we simply want to sort those problems out for you, it is our unique and privileged place to be in a position to bring about transformation in your mouth.

(And we happen to know that sometimes that transformation goes beyond the mouth).

We don’t see neglect, we see work to be done and we’re keen to get on with it. And just because Teeth are our priority, we don’t expect them to be everyone else’s, lots of other things come first (birth, death, marriage, tax etc).

But when you’re ready to get your mouth sorted, please come and see us, we’ll welcome you as one of our own.

Lack of Time?

To put it bluntly, many people don’t have the luxury of time off during normal working hours because, well, they’re too busy working – especially if that time off involves spending money!

That’s why at Winning Smiles we have days where work from 8am until 7pm. And Saturdays!

Just bear in mind that our most popular times are our late evenings and weekends, so book ahead to avoid disappointment.


Dentistry can be expensive, and Private dentistry could be very expensive.

Which is why at Winning Smiles we have ways to help you.

  1. We offer payment plans for Orthodontics
  2. We have worked out a Dental Care Plan which allows you to spread the cost of your routine dentistry using montly payments while at the same time offering significant discounts off all our routine and cosmetic dentistry (and yes, even implants).

Our Dental Care Plan

We think this is a unique offer. It is the only plan we know of that offers discounts off absolutely every treatment available – even cosmetic.

  • Your check ups and hygiene treatment for 12 months
  • Emergency cover at home and abroad
  • Access to special member’s prices
  • A 5 year guarantee on the majority of our dentistry
  • Peace of Mind.

We hope you’ll consider us for your dental treatments. Why not come along..

The Free Consultation

Without seeing things for ourselves, we can’t tell people what their options are.

And so with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices and there is never any pressure to proceed, and certainly not on the day.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

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General Dentists Price List

The following costs for General Dentists are correct when written, but they can change. We will provide written pricing for each ‘cosmetic treatment’ as part of our free consultation.You don’t have to be a member to have treatment at Winning Smiles.

Dental Plan£21.85/month
Treatment TypeMember Pricing From
Routine ExaminationIncluded
Routine Small x-raysIncluded
Airflow Stain Removal - All Teeth£35
OPG (Large Panoramic X-ray)£105
New Patient Examination + two x-rays£130
Full Case Assessment - Implants£175
CT Scan£180
Children's TreatmentMember Pricing From
Children (0-16)
Examination (under 5 years old)FREE
Fissure Sealant£29
Examination (6-16 years old)£35
Routine Hygiene if parent's on plan£35
Deciduous Filling£37
Extraction of Deciduous Tooth£40
Permanent Filling as per adult fees
PeriodontalMember Pricing From
Laser Gum Surgery£595
FillingsPrice From
Small Italian Filling£150
Medium Italian Filling£230
Large Italian Filling£275
Root CanalMember Pricing From
Root Filling, Single Root£600
Root Filling, Multiple Root£720
Oral & Maxillofacial SurgeryMember Pricing From
Complex Extraction£295
Crown Lengthening£300
Surgical Extraction£345
Laser gum surgery £595
DenturesMember Pricing From
Temporary Denture£420
Partial Acrylic Dentures£450-£800
Chrome Denture£1500
Full Dentures (per jaw)£1,650
Dental Implant TreatmentMember Pricing From
Implant ret denture reline £260
Implant removal£495
Implant bridge pontic £650
Minor Bone Graft £650
Cosmetic Dental Implant, Surgery and Crown£2,350
Implant bridge 5 teeth£4,900
Lower Removable Implant Denture on 2 Implants£5,600
Lower Removable Implant Denture on 4 implants£8400
Upper Removable Implant Denture on 4 Implants£8,400
Implant Full Arch Acrylic Bridge / All on Four / Teeth in a Day£13,500
Implant denture bar£1,500
Implant Full Arch Ceramic Bridge£19,000

What they say about us

What a team

Having this treatment has made an enormous difference to my life. I not only look 100% better I also feel better and I recommend Andrew and his girls without reservation. From my first appointment I felt total confidence in Andrew. I am not normally brave at the dentist but I was not nervous at all even though I had a lot of work done over two months. To have a beautiful smile is better than plastic surgery or Botox whatever your age and I highly recommend Winning Smiles in Harold Wood. Thanks Andrew you are a star.

I’m incredibly grateful to them.

I had advanced gum disease and missing/ failing teeth. The worse they got the harder it was to fix. I was so terrified of both the dentist and of being judged for allowing things to get so bad that I couldn’t even phone. In a brave moment, I filled in the contact section of the Winning Smiles website. Denise phoned me the following day. She listened, was sympathetic and booked me in for a consultation with Andrew. At our first meeting, I had scans and Andrew explained what treatments I was suitable for. I was given detailed costs of my options and I left to consider them without pressure. I opted for both upper and lower implants. Andrew explained my best chance of a good outcome was to have immediate fixed teeth on the bottom and a temporary denture at the top while my bone grafts/implants healed and integrated. The surgery was a long day but at no point was I in any pain or discomfort. Andrew and his dental nurse Sam checked on me constantly and reassured me throughout. I left with fixed lower teeth and a temporary upper denture. The next day I was slightly swollen but much better than I had expected which I told Andrew when he phoned to check on me. The remainder of my treatment was done over the following few months without pain or stress. Fast forward to today when I had my first check-up since my upper teeth were fitted. I can’t describe how thrilled I am with the final results. I smile without thinking about it, eat what I want and my general health has greatly improved. My new teeth look amazing but very natural which was exactly the look I wanted. I’m no longer terrified of the dentist and happily attend my checkups/hygiene appointments. My treatment was fantastic from start to finish and I can’t recommend Andrew, Sam and the team more highly. I really wish I’d found them sooner. This has really been a life-changing experience and I’m incredibly grateful to them.