Gentle Dentistry

The most common fear when it comes to dentistry is of pain when having treatment. This is completely normal!

We (Winning Smiles Dentists Romford), have helped hundreds of people past this problem, with our extensive experience in this area, and our investment in medical technology to support all of our patients.

The dental wand, 3d scanning and conscious sedation have helped hundreds of people. We love the reviews people leave after having solved the problem: the fear of dentistry and wanting nicer teeth.

Painless Dentistry | Dental Scan in Romford, Essex | Winning Smiles

Painless Injection

The Dental Wand releases a small dose of anaesthetic to numb the area before we do anything at all. A gentle experience for everyone, every time.

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Conscious Sedation

Conscious sedation (CS) is the best of both worlds. Remain in control during the process, completely forget the whole thing afterwards. Amazing but true.

The Dental Wand releases a small dose of anaesthetic so that the area is being numbed before the needle goes in. This means a pain-less injection for everyone, every time.

Some dentists charge extra to use this technology – but for us, it is at the heart of our gentle dental philosophy, not an optional extra!

How can dentistry be painless?

Avoiding painful injections is the first step. We use the dental wand for all of our patients.


It is perfectly normal to be worried about dentistry,

Conscious sedation (CS) is the final step to reassure most anxious patients needing dental treatment. If you have a needle phobia, concerns about gag reflexes and invasive dental treatment, Conscious Sedation is the best way overcoming all these fears.

Interestingly, you are neither awake nor are you put to sleep. The sedatives and painkillers administered makes you utterly relaxed and drowsy and makes you completely unaware of both the numbing anaesthetic (LA) and the actual treatment.

And finally – the most important ingredient?

We take our time – anaesthetic does not take effect ‘at the speed of light’!

Often new patients tell us that their experience of fillings is a sharp pain from the injection followed by  a dentist drilling the tooth before it has gone properly numb: the result? Pain and Fear.

The most important ingredient is taking the time. The time for painless procedures to take effect, the time to ask if everything is ok, and to pay attention to the answer.

Take the time to come and see us and talk things through beforehand, it’s never as bad as you think.

What they say about us

Rob – Rebuilding my Smile

After two weeks with my fab new smile, I feel inspired to share my experience.

From my first meeting and consultation with Andrew Fennell, I felt comfortrouble and at ease, a first for me I’m afraid, previous dentists must have studied at Dewhurst I think, nuff said.

I had a series of missing, loose and broken crowns, and my smile had disappeared and distorted over time. Andrew offered different options to rebuild the smile, we worked out the most cost effective way in my case would be a bridge, great, compared with dentures I was offered everywhere else this was fantastic and I was very happy to start treatment.

Winning Smiles attitude to pain management must be commended! That for me was a very big fear and what kept me away from a dentist for too long. The painless injection system used by Andrew was the most reassuring experience possible, from then on I was happy to go through hours of work and even have a laugh during treatment at times, amazing. Other patients reading this will know what I mean when I talk about the synergy between Andrew and his nurses during treatment, it’s almost like going to a gig with the level of intuition and communication on display, and has changed my mind about dentists forever (well some anyway).

So having also seen Andrew blow a mean blues harmonica, I can understand this better!

The skill and communication on display between Andrew, and the entire team are what makes Winning Smiles brilliant. The atmosphere, the statue, the smiles on the faces of other waiting clients, just make the whole experience really enjoyable.

My smile recommends Winning Smiles to everybody I meet. Thank you all and see you soon no doubt for hygienist and other delights. :)

Carol R – Making patients smile again

After having five old teeth removed I had a real confidence issue when out with friends or family. I always felt self conscious about smiling, as this would show the gaps in my teeth. So I went along to see Andrew who was very understanding and explained in great detail what he could do and how long the work would take.

I felt so confident in Andrews advice that I decided to have five new implants and some additional work started as soon as possible. Now after 6 months i have the smile i always wanted and feel more confident in public. I can’t thank Andrew and the staff at winning smiles enough for all the help and support they have given me.